New Ventures (NV) works with faculty, researchers and business founders to evaluate the opportunities of using a startup company as a vehicle to bring specific innovations from the lab to the marketplace. Once a startup is indicated, NV assists with building a startup team to form a company which will work with NV to secure a license to pertinent intellectual property. After a license agreement is reached, NV continues to provide support with gaining access to key resources and business development.

NV works with faculty, researchers and Rutgers startup companies to identify and secure early stage commercialization funding. NV manages an internal technology development fund called TechAdvance^TM.