Pavita manages the TechAdvance® Fund for ORC. In her first entrepreneurial role at Forté, a Southern California software startup, Pavita was responsible for marketing, product management and launching new products including Adanté, the first Internet Contact Center solution for managing online customer interactions. After a successful launch, Pavita was part of the executive team that pitched to Silicon Valley venture capitalists and participated in due diligence when the company was acquired by Genesys in San Francisco. At Genesys, Pavita led the Marketing Launch Team and developed corporate marketing plans for the global marketing team. Prior to joining ORC, Pavita worked as a consultant to technology startups in New Jersey, assisting clients with branding, messaging, business plans, investor presentations, customer presentations, marketing strategy and new product launches. Pavita holds a B.Sc. in Nutritional Science and Biochemistry from the University of Guelph and an MBA from the DeGroote School of Business at McMaster University, both in Canada.